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Jay Alvarrez x Esquire Collaboration

Client: Esquire | Location: LA, USA | Industry: Fashion | Website:

During the launch of the Equire magazine special edition covering model, content creator and lifestyle guru Jay Alvarrez, Sammas were comissioned to produce stunning aesthetics of the model during his shoot.

After taking into account the Esquire audience, it was down to our creative team to merge the data to form content that would capitalise on the retention of the audiences based on the selection of music and montage clips of the model in action. Esquire have over 500 thousand followers and running several paid social advertising campaigns on various short-form content, the buzz was generated with breeze.

Uses: Paid Advertising, Social Media and Website

The ResultsĀ 

Significant exposure on Esquire edition covering Jay Alvarrez
Over 489% engagement rate across all published content
Groundbreaking purchases for edition covering Jay Alvarrez

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